also reported that some of its users thought it was ‘sleazy’ - but others said it was ‘creative’.Īugmented reality, where digital images are overlaid onto the real world, may seem like something out of The Lawnmower Man but it has become one of the most talked-about marketing techniques of the last year. 'How is this augmented reality? More like augmented pervertry.’ 'It's not like the transparency of the clothes is increased, just a simple image switch. On Gizmag user Robert Weeks wrote: ‘Is this legal?’ but SpaceBagels said: ‘Looks like the image is just switched when you enable the 'xray' function on the phone. The app uses 'augmented reality' to roll over models' bodies and 'estimate' what they might look like underneath in real time
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